SPRING 2011 : QUEENS OF NOISE
This Spring / Summer, HELLZ is pleased to introduce the official release of “Queens of Noise”, a bold collection inspired by America’s youth. Love, drugs, and rock & roll…the fundamentals of a good time. The sunset strip turns into a catwalk, while neon lights adorn city streets. “The Queens of Noise” rule over the night like it’s second nature, and anything short of wild is simply unacceptable. The collection is filled with an array of bright colors, loud prints, and dangerous cuts that portray a generation lead by it’s own lusts and thrills. Click here to view collection.
“Queens of Noise” is fast to celebrate the arrival of long hot summer nights with an array of flirty dresses that exude the rebellious nature of HELLZ. The “Slash” features mesh slits on a confetti printed body-con dress, while the “Tux” combines a sophisticated demeanor with a venomous hidden agenda for the girl-about-town. This summer, HELLZ calls upon all ‘Queens of Noise’ and midnight marauders in the battle of self-empowerment to use their voice, and reign over the concrete kingdom of the youth. Through the “Queens of Noise” independence is the thrill in which we all seek, and if you’re going to risk it all, you better look good doing so.
HELLZ X MATAHARI
This Spring, women’s apparel label HELLZ introduces the brands expansion by collaborating with luxury handbag line, Mata Hari. The collaboration features a collection of three handbags made of high quality leather in bold sleek bodies. Within the collection is the bucket bag featuring stainless steel cone studs along the bottom, the quilted clutch-wallet with a studded detachable glove, and the bondage inspired satchel.
Founding HELLZ designer, Lanie Barcena uses her admiration for vintage haute couture as her main source of design inspiration for each bag. Her goal for the collaboration was to create timeless tailored handbags with an edge that every woman could appreciate.
This May, the collaboration is set to release through select HELLZ retailers, but for three days only, HELLZ will take pre-orders of each handbag at a limited discounted price. Pre-sale will begin March 8th, until Friday March 11th through brands online boutique.
Shop now to get your HELLZ X Mata hari bag first!
HELLZ-A-DAZE SPECIAL HOLIDAY CAPSULE + ONLINE SALE
With a mere 10 days left to shop for that overwhelming Christmas list of yours, so begins the stress and worry that comes along with it. Just in time to beat the shopping mall traffic, HELLZ fulfills all your Christmas wishes with a very special capsule holiday release that will prove to fit your budget while saving you time. HELLZ is extremely excited to introduce to you HELLZADAZE, The Last Days of Christmas online event. New exclusive styles not seen anywhere else will be available for that perfect Holiday party outfit, as well as a small collection of Misslawn’s favorite HELLZ gear in a secret gift set full of 5 different styles. To help you keep your wallet in check, receive the gift of free shipping when you spend $100 or more – while looking oh-so-stylish. Like the holidays, this event wont last for very long. Make HELLZADAZE your #1 outlet for the perfect shopping experience
this year, and gain the title of “THE best gift giver”.
HOLIDAY 2010 "CULTURE VULTURES"
While it isn’t until now that we’re starting to feel the cool presence of Fall, we’re excited to rush into winter. Celebrating an eclectic range of influences, HELLZ calls upon all leaders of the melting pot nation we live in to introduce the Holiday collection, ‘Culture Vultures.’ As the brand evolves into a sleek feminine line,HELLZ remains, revisiting the brands graphic tee roots with witty pop culture commentary and classic HELLZ sensibility.
This particular collection holds itself as being one of the most memorable seasons of them all as we collaborate with not only a huge HELLZ fan, but an amazing artist -Choco Moo. In the beginning of the year, we met Choco Moo through our blog, and became immediately enamored by the young Japanese artist’s passion and talent. Pop culture infused illustrations and influential individuals made up the majority of her subjects, while her personality shined brightly through every stroke made. Along with the exciting collaboration within the collection, designer and creative director, Misslawn steps up and adds one more role to her long list of titles by shooting the entire Holiday collection. HELLZ praises all creative thinkers with this Holiday’s collection, and brings all of the loyal HELLZ followers a little bit closer into our realm.
Reaching a new chapter, ‘Culture Vultures’ displays the growth and maturity of Hellz while maintaing timeless fun & edginess.
FALL 2010 DELIVERY 2 : "BAD GIRLS NEVER DIE"
Hellz is excited to introduce this seasons 2nd installment - "Bad Girls Never Die". The capsule collection is a direct reflection of the media's most influential women shrouded in controversy and deemed "bad girls" by the public, such as Wendy O. Williams of the Plasmatics, Debbie Harry and Bianca Jager.They may say that girls girls go to heaven, but gad girls go everywhere else. Bad girls never die! Collection now available.
G-SHOCK X HELLZ WATCH
Available now - HELLZ will be selling a limited supply of both Baby-G x HELLZ collaboration watches exclusively through our online shop! Just to show you how much we really do adore you all, we wanted to release these babies way before the watch was officially launched into stores. The collaboration pretty much can't be found anywhere else at this point, so why not take this as our early Christmas gift to you to invest in? Just think - You will be one of the first lucky few to actually own this limited edition style! The watch will be sold for $125 + free shipping and to entice you even more, Misslawn herself will personally sign each watch sold!

